Professor Gerard George

Dean, Lee Kong Chian School of Business
Dear BBM Students,

Congratulations on your acceptance into one of Singapore's most rewarding and popular degree programmes. I am delighted that you have selected the BBM programme offered by the Lee Kong Chian School of Business (LKCSB). You are now on your way to becoming a socially-responsible business leader of tomorrow.

LKCSB is committed to creating a range of exciting opportunities for you both in and out of the classroom. Through our interactive pedagogy, you will become a more active learner. Our dedicated and highly-qualified faculty will help you develop the skills and qualities you need to stay nimble and competitive in our fast-changing world.

At the end of your BBM degree programme, you will have mastered the fundamentals of business management and leadership, gained insight into the major areas of global business, and also acquired specialised, cutting-edge skills necessary to succeed in the business field of your choice.

During your time at SMU and LKCSB, I hope that you will participate in the many extra-curricular activities organised by our diverse clubs and societies, as well as in events organised by the university. In the process, you will have fun, test your limits, and stretch your imagination.

I welcome you warmly to LKCSB and look forward to seeing you at one of the many events on the SMU campus.

Professor Gerard George
Lee Kong Chian Chair Professor of Innovation & Entrepreneurship
Lee Kong Chian School of Business
Singapore Management University